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Magnet
marketing
Custom
promotional magnets and labels
During
the sixties in America a need emerged for an unconventional,
effective and efficient advertising medium, which could
be accepted by customers flooded with promotional materials.
It seemed to be a good idea to make use of the refrigerator,
which was a common household appliance already those
times. The grounds for existence were obvious: people
don't like "final things" on the surfaces
in their home. Painted or adhesive labels usually harm
the surface when removing them. With magnetic products
made of magnetic foil people can overcome this problem:
they can be removed from the surface without damaging
it.
Fridge
magnets made of flexible magnetic foil became very popular
both among customers and marketing professionals, as
well. Fridge magnets are popular as gifts, decoration
and can also be applied very creatively for practical
tasks. Fridge magnets' smooth, bright and colourful
surface lures the customers to purchase the product
displayed on them. Fridge magnets are effective promotional
tools as they are placed at the place of consumption.
Fridge magnets are a successful low cost gift you can
give your customers.
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Our
name, magnetta was created from the combination of the
words magnet and vignette. Fridge magnets are comparable
to simple self-adhesive labels, but with a huge advantage:
they do not harm the base surface. They are easily applied
and removed as often as you want.
A
Magnetta fridge magnet will keep your attention with...
...it's
popularity Fridge magnets have
been successful with everyone for many years now.
...it's affection A fridge
magnet is a very loyal product. Because of its magnetic
features it holds strongly on all metallic surfaces.
...it's persistence Fridge
magnets are reliable in the long run. A fridge magnets'
life expectancy is several years, they are bright and
colourful even in the old years
...it's attractiveness
Fridge magnets try to show their best side to everyone.
They can have their own imprint text, size and shape
according to the graphic plan.
...it's versatility A fridge
magnet can help you in many ways: can pass on your message,
reminds you, informs you, decorates your room, delights
you, holds your paper clips, entertains you... It is
simply indispensable!
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Main
features & benefits of custom magnets
For
the advertising company
»
The
promotional message is posted right at the place
of consumption or
typical place of usage
»
Customers will remember
your company or product due to constant exposure,
they continuously attract attention
»
Magnetic
foils are durable, they retain shape, resist
yellowing, darkening and
aging and last for years
»
Fridge
magnets are popular, because they are decorative,
useful (messages,
photos can be posted with them), creatively applicable,
waterproof, do not leave
any stain, wear-resistant
»
It
can be a good collectible item in promotions,
especially when several different
graphics are available
For
customers and users
unconventional,
nice, colourful, funny, smooth, interesting, practical,
easy-to-change
From
a marketing specialists' point of view...
»
inexpensive,
effective and popular advertising medium
»
original
sales promotion tool
»
practical
and attractive promotional gift
»
easy-to-remove
and flexible
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Custom
promotional magnets - fields of use
Ideas...
A
variety of ingenious promotional items can be
produced from magnetic foils. Some of them include:
pencil case, business card holder, erasable magnetic
board, product write-up, recipe book, comic strips,
magnetic notepads.
Some magnetic products can help your work in
the office or in the school: with magnetic markers you
can illustrate your presentation or fix items on a board.
C-profiles can be used in warehouses and retail outlets
as shelf edge price label strips.
The
most common promotional application of magnetic foils
is the fridge magnet. Fridge magnets are very popular
with their decorative design and practical side. Fridge
magnets can be produced in almost any shape, size and
quality, with any design.
Our
car magnets are great for businesses or organizations
that need to temporarily mark vehicles. Magnetic car
signs are weather resistant and easy to apply and remove,
yet will stay adhered at high (max. 160 km/h) speeds.
Available in a variety of shapes, sizes and colour combinations
including 4-color process.
Main areas of application include:
» individual promotions
» private and company vehicles
» individual country codes or other
signs
Magnetic
foils are plastic sheets to which iron powder is added
and then are magnetised. They will stay adhered on any
iron-based surface. Magnetic foils are available in different
thicknesses, in rolls or cut into pieces, with various
coatings.
The
Magnetta Crystal Label is a foil covered with synthetic
resin, which gives the plastic sheet an impression of
three-dimensional thickness with brilliant colours.
Synthetic resin coated custom products can be used as
unique promotional gifts.
...Implementation
Our
team will create an attractive and effective graphic
layout that will be pleasing to the eye, and at the
same time will promote your message effectively, through
an appropriate way of distribution.
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11
tips to increase your reputation
Methods of distribution of promotional
magnets
» before
or after the service is delivered
» attached to the product, our magnets
are thin and lightweight, so you can include
them in promotional mailings
» take-away from a point-of-sale display
» customers
can pick promotional magnets from the fridge in the
retail outlet. It is effective
especially at dairy products and ice-creams
» during promotions, exhibitions, in
shops hostesses or students can give them
out
» placed randomly (for example on post
boxes, shops)
» enclosed to adverts in newspapers,
magazines
» distributed by sales or medical representatives
» mailed as a gift or prize of a promotional
contest or competition
» for conference participants
» mailed for frequent buyers as a symbol
of your appreciation
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